Yeti

YETI Cycles is a legendary mountain bike brand founded in 1984 by John Parker, a former motorcycle racer who was searching for a new purpose in life after a serious accident. Together with his friends, including the now-iconic Frank “The Welder” Wadelton, they created one of the most influential brands in MTB history. From its inception, YETI has emphasized innovation and quality, leading to the creation of top-of-the-line carbon frames that have become a symbol of performance and reliability.

YETI Cycles has made a name for itself not only with its distinctive design, but also with its unique suspension system and technology that push the boundaries of riding performance. Their models are designed to meet the demanding requirements of mountain bikers, both on race courses and in challenging terrain. The company’s philosophy is to create bikes that they themselves would want to ride—a philosophy that is clearly reflected in every detail of their products.

YETI is synonymous with performance, innovation, and a love of cycling. Their passion and dedication are evident in every bike that leaves their workshops, and the brand continues to hold a privileged position in the premium mountain bike segment worldwide.