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Forged in ’99. Just getting started.
Back in 1999, HEL Performance – also known as HEL (pronounced hell) began with a simple mission: to set a new benchmark for braking performance. HEL quickly evolved into a globally recognised, race-winning name in high-performance brake and clutch lines throughout the motorsport industry. From day one, there’s always been one clear vision: a refusal to compromise on quality or safety.
As of 2025, HEL is extremely proud to in-house manufacture a wide range of performance braking systems and advanced hydraulic components across three divisions: HEL Motorcycle, HEL Automotive, and now, HEL Mountain Bike. As a Made in Britain approved manufacturer, every HEL product is designed, developed, tested, and hand-assembled entirely in-house at our premises in Exeter, Devon.
After two years of behind-the-scenes development by a small 2-man team of passionate riders with deep roots in HEL’s motorsport division, HEL Mountain Bike soft-launched a new brake system to the market: the HEL Advocate.
June 2025 marked the official launch of HEL Mountain Bike - a new chapter forged from decades of braking expertise and true motorsport heritage, now reimagined for the trail. What comes next redefines the ride.